Learning about the users’ characteristics and the tasks that they will perform using a product through user research, user modeling and task analysis.
Refining concepts and designs, through an iterative design process, helps create progressively more detail designs and higher-fidelity prototypes.
Continuing involvement on a project ensures that the product team stays focused on users’ needs throughout the product development process.
Real people are at the core of the innovation process. The way today’s users interact with products rely heavily on intuition. By uncovering insights and exposing opportunities, I create solutions - making for a truly meaningful user experience.